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Physical store and online retailer

We have been writing about and selling health products online since 2006, and carried over 1,500 products on our website and in our physical store located in Las Vegas.

Focus on NAD+ Boosters

In 2014 we began selling our own brand of Nicotinamide Riboside (NR), and quickly realized it really made a difference in the health of individuals.

We were very excited to be involved with a product we truly believed in, and quickly branched out to producing our own brand of Nicotinamide Mononucleotide (NMN) capsules. By 2017, we were the largest seller of NMN products, and decided to close our Las Vegas store to focus all our energy on developing our own line of NAD+ products.

We learn from our customers

One big difference between us and other supplement makers is, we actually talk to our customers!

From years of running a physical store, we know that we can gain powerful insight from those using our products.

That feedback has proven especially useful in the formulation of NAD+ products, and has helped us determine what works, without waiting years for the clinical research.


Crowd sourced research

Our sales grew quickly at to where we were soon the biggest seller of NMN, but we never adopted the poor customer support standards of other online sellers.

We don’t outsource phone support to a 3rd party that has no idea what NMN is.

Call us and you  will be surprised and the friendly, knowledgeable support.

All that time spent on the phone making sure our customers were happy pays off by helping us learn what works and what doesn’t.

In 2017, we began selling our NMN powder after our customers helped us confirm how much more effective it was to take NMN sublingually, rather than from a capsule.

Industry leading pioneers

As the most prominent seller of NMN, we have also formed relationships with hundreds of doctors, nutritionists, personal trainers and clinicians who purchase our products.

Based on superior communication and feedback from our customers and guidance from a network of health professionals, we continue to innovate and have developed a full range of sublingual tablets, powder, liquid drops, and nasal sprays.