Types and Uses of Personal Information
When a user visits one of our websites, information that personally identifies the user can be collected and processed by ALIVE BY SCIENCE employees. Usually, the only information that will be collected is the user’s name, business address, mailing address, telephone number, fax number, e-mail address, and professional licensing information when this information is knowingly provided to us. In addition, this information can be collected as a result of the services or the products a user requests information about or purchases from us. Finally, ALIVE BY SCIENCE can collect or process personally identifiable information, such as a user’s Internet domain or IP address, as part of the normal operation of our websites, or during the normal course of a user’s activities on or use of our websites. In nearly all cases this data is collected or processed by, or transferred to, ALIVE BY SCIENCE’s corporate headquarters. When a user visits our websites, the user is consenting to the collection, processing, transfer, or use of this information. If a user chooses not to consent to the collection, processing, transfer, or use of this information in this manner, then the user should not visit, or should discontinue visiting, our websites.
Personal Information Shared with Third Parties
Without obtaining a user’s express consent, ALIVE BY SCIENCE will not sell, trade, or disclose a user’s personally identifiable information to any third party who might attempt to market products or services to the user. However, ALIVE BY SCIENCE can disclose information to a third party who is used to assist carrying out a transaction for a user or providing a service to a user (for example, packaging, sending, or delivering a purchase or information to the user or clearing a credit card transaction).
ALIVE BY SCIENCE might be required to disclose information about the users of our websites as a result of a subpoena, a search warrant, or some other legal process authorized by a court of law. In addition, ALIVE BY SCIENCE might disclose information about the users of our websites to a third party who is assisting us in conducting an investigation about unauthorized activity that constitutes a violation of the policies for using our websites, or when circumstances dictate the need to protect or defend our rights or property.
Compliance with the California Consumer Privacy Act
It is the policy of ALIVE BY SCIENCE to comply with the California Consumer Privacy Act. As of January 1, 2020, residents of the State of California have the legal right to request that all of their personal data be deleted from ALIVE BY SCIENCE ‘s databases, networks, and servers. ALIVE BY SCIENCE considers personal data to be all personal information enumerated by the California Consumer Privacy Act, such as “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, such as name, postal address, account name, email address, purchasing history, or other similar identifiers,” and all other personal information defined by the California Consumer Privacy Act.
A California resident who wishes to request that their personal information be deleted from ALIVE BY SCIENCE’s databases, networks, and servers should transmit such a request to [email protected] Only a resident of the State of California, or a person registered with the California Secretary of State authorized to act on a resident’s behalf, can exercise deletion rights under the California Consumer Privacy Act. ALIVE BY SCIENCE cannot respond to a deletion request if we are unable to verify the identity of the person making the request. A request initiated from a customer account’s email address of record is considered sufficient verification. After receiving a request from a resident of the State of California for deletion of all personal information, ALIVE BY SCIENCE’s Customer Service Department, Information Technology Department, and Marketing Department will delete all personal information within three business days of receiving the request.
ALIVE BY SCIENCE regularly implements industry-recommended technological and operational security measures for the purpose of protecting personally identifiable information from unauthorized access, loss, misuse, alteration, or unintentional destruction. Although no security measure can absolutely guarantee against unauthorized uses, ALIVE BY SCIENCE regularly reviews and updates our website security measures for the purpose of providing appropriate security measures for personally identifiable information.
Access and Accuracy
Because ALIVE BY SCIENCE only wants to maintain accurate information about the users of our websites, any user can request to be provided the individual information that has been gathered about the user. Any user can contact ALIVE BY SCIENCE (see the Contact Information section below), and, upon receiving proper identification information, ALIVE BY SCIENCE will provide the user with the personally identifiable information that ALIVE BY SCIENCE maintains about the user. If a user finds a factual inaccuracy, then the user can notify ALIVE BY SCIENCE and the inaccuracy will be corrected.
ALIVE BY SCIENCE will not retain a user’s personally identifiable information longer than is necessary for the purpose it was collected.
ALIVE BY SCIENCE’s policy is that children under the age of 18 should not provide any personally identifiable information to a ALIVE BY SCIENCE website without a parent’s or guardian’s consent. ALIVE BY SCIENCE encourages parents and guardians to instruct children about the safe and responsible use of personally identifiable information on the Internet. ALIVE BY SCIENCE will not knowingly collect, use, or disclose to any third party any personally identifiable information collected from children under the age of 18.
When a user browses this website, one or more temporary cookies can be placed on the user’s computer to help ALIVE BY SCIENCE collect information to better understand the user’s interests and to better serve the user. Cookies are used on most major websites. What are “cookies”? Cookies are small bits of information stored by the user’s web browser’s software on the user’s computer’s hard drive or temporarily in the computer’s memory. Using cookies is an industry standard. Cookies enhance a user’s experience and access to information on a website. Cookies enable ALIVE BY SCIENCE to recognize a user and personalize the user’s experience on the ALIVE BY SCIENCE website.
In addition to using cookies, ALIVE BY SCIENCE websites can employ “pixel tracking,” a common process used in connection with advertisements and/or internal tracking. Pixel tracking involves the use of pixel tags – an invisible tag that is placed on various pages of a website that tracks a user’s activity. Pixel tags are not visible to users and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements by compiling aggregate and specific usage statistics. ALIVE BY SCIENCE can access pixel tags to identify the activities and interests that better enable us to match products, services, and offers to the user’s interests and needs. For example, if a user visits a ALIVE BY SCIENCE website as a result of an advertisement on a third-party website, then the pixel tag will allow the advertiser to track that its advertisement brought the user to a website operated by ALIVE BY SCIENCE. If a user visits a website or other online system operated by ALIVE BY SCIENCE, and the user is linked to another website, then ALIVE BY SCIENCE also is able to determine that the user was sent to and/or interacted with a third-party website. This data is collected for use in marketing and research.
If a user wishes to opt-out of Google Analytics entirely when visiting a ALIVE BY SCIENCE website or any other website that utilizes this service, or interest-based advertising, then visit the Network Advertising Initiative at: http://www.networkadvertising.org/choices. Or if a user wishes to specifically choose not to send information to Google Analytics about the user’s visit to an ALIVE BY SCIENCE website, then the user can do so by going to: https://tools.google.com/dlpage/gaoptout.
Modifications to Policy